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FAQ
Frequently Asked Questions
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#1What's the difference between CDP and CRM?
CRM manages known customers. CDP captures and acts on data from anonymous visitors to drive conversions.
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#2 Is CDP only for large enterprises? We're a small team.
CDP is now SME-friendly — affordable, easy to use, and especially valuable for smaller teams with limited budgets.
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#3 Do I still need GA (Google Analytics) if I use a CDP?
GA is for reporting and analysis. CDP is for activation and personalization. They complement each other.